Halloway Electrical
Electrician · Stockport & south Manchester · Last checked 18 August 2026
Embr found 4 things this month
3 are prepared and waiting on your approval. Your score is up 7 points since last month, driven by the Google profile work you approved in July.
What Embr found
Open any finding to see the evidence behind it.
Your phone number can't be tapped on mobile
Around three quarters of your visitors are on a phone, and the page they land on most often is the one where calling is hardest.
Ready to approve
Add a tappable call button to four pages
Embr has prepared a sticky call button using your existing number and brand colours. Approve and it goes live; nothing changes until you do.
AI assistants describe your coverage area incorrectly
When someone asks an assistant for an electrician in Cheadle, you're being left out — your area is only stated inside an image.
Ready to approve
Publish an areas-covered section in plain text
Embr has drafted a short areas list from your own wording, ready to add to your contact page and Google profile.
A competitor now outranks you for EV charger installs in Cheadle
You told Embr EV work is the job you want more of. They added a dedicated page three weeks ago; you don't have one.
Recommended action
Build an EV charger installation page
This one needs a real page with your own photos and pricing approach, so it sits outside what Embr publishes automatically. Embr has written the brief.
Four recent reviews praise tidiness — none of it is on your website
The thing your customers keep mentioning is invisible to the people deciding whether to call you.
Ready to approve
Add three review quotes to your homepage
Embr has selected three real quotes, unedited, with the reviewer's first name and date.
The six checks
62
Recovering after last month's page fix
74
Services list now complete
48
Coverage area still described wrongly
81
Steady review pace, replies are quick
57
Mobile contact fixed, speed still slow
66
One competitor added a new service page
Progress since March
Business Score, month by month.
Done and measured
Google services list completed
July · Maps views up 18%
Review replies caught up
July · Average reply time under 24h
Homepage title and description rewritten
June · Clicks up 11%
Recently resolved
Your Google services list is now complete
You approved this in July. Profile views from Maps are up since the change.
No action required
Embr is measuring
Embr will keep watching this for another cycle before calling it settled.
This is a real month, on a made-up business
Your first Embr dashboard looks like this within a fortnight of connecting.