EMBR for electricians
Domestic, commercial and EV installation. EMBR knows how that work gets won.
Electrical work is a safety purchase. Before anyone calls, they want to know you are registered, that a certificate is coming, and that you will actually turn up. Two of your enquiries are urgent, the third is a planned rewire, and they need completely different answers from the same website.
What your customers check before they call you
These are the things people decide on when they're choosing between you and the next name on the list. EMBR checks each one and tells you which are missing.
Are you registered?
NICEIC, NAPIT or ELECSA stated in text on the page — not just a badge image that assistants and search engines cannot read.
Will I get a certificate?
Landlords and homeowners are buying paperwork as much as labour. Say which certificates you issue and when they arrive.
How fast can you come out?
Emergency callout, same-day or booked in next week — being honest about it converts better than pretending everything is urgent.
Do you do my specific job?
EV chargers, EICRs, fuse boards and rewires each need their own page. One 'electrical services' page loses all four searches.
What electricians get judged on
EMBR looks for these in readable text, not just as a badge image — because a and an can't read a picture of your logo.
- NICEIC / NAPIT / ELECSA registration
- Part P competent person scheme
- 18th Edition wiring regulations
- EV charge point installer qualification
- Public liability insurance
How the work is presented
Same job, same standard of work, two completely different results. This is the part most electricians lose enquiries on without ever knowing.
Consumer unit photos
Loses the job
A dark cupboard shot with the old board half out and cables everywhere.
Wins the job
Before and after of the same board, labelled, in good light — the tidiest thing on your website.
EV charger work
Loses the job
No photos at all, just a line of text saying you fit chargers.
Wins the job
Charger on the wall, cable run shown neat, car in the drive. That single image sells the job.
Brand consistency
Loses the job
Blue logo on the van, black logo on the website, no logo on the certificate.
Wins the job
One mark, one colour, on the van, the site, the invoice and the certificate cover.
What a month of Embr looks like for a electrician
Embr keeps watching all six areas through the month. When something moves that actually matters to your trade, it tells you and prepares the next step for your approval. Nothing is published without you.
Opportunity
AI assistants asked for a local EV charger installer in your area started naming two competitors and not you.
Embr prepared
Embr drafted a dedicated EV charger page with your qualification stated in readable text, plus a profile service entry.
Opportunity
Landlord EICR searches rose ahead of the new rental compliance deadline.
Embr prepared
Embr prepared an EICR post explaining what landlords need and by when, ready for your approval.
Opportunity
Your Google profile lists 'Electrician' but none of the five services you told Embr you want more of.
Embr prepared
Embr prepared the full service list, written the way customers search for it.
Embr is £49.99/month and covers all six areas. See what the six agents watch or look at pricing.
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