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Transformation

When the diagnosis says the foundations need rebuilding, this is what rebuilding looks like.

Two services. Presence fixes what customers see and do. Brand fixes what your business looks and sounds like. Both start from evidence, and neither is sold before the evidence supports it.

Any word with a dotted underline is a bit of tech language. Hover it, or tap it on your phone, and it will explain itself in plain English. No jargon is used here without one.

Presence

from £995

A digital-presence transformation. Your website, Google presence and enquiry routes rebuilt around what customers actually need to see.

  • Up to five core pages
  • One business location
  • One Google Business Profile
  • Trust, proof and enquiry structure
  • Local visibility foundations
  • Performance, accessibility and analytics

Additional pages, locations, functionality, migrations or genuine complexity increase the price. Nothing is quoted before the evidence is in.

Brand

from £795

A structured identity transformation. What your business looks like, sounds like and feels like, made consistent everywhere.

  • Core logo system
  • Colour and typography
  • Tone of voice
  • Photography direction
  • Social identity
  • Guidelines and reusable assets
  • Vehicle and workwear concepts

Genuine complexity increases the price. Brand and Presence can be bought together; shared delivery is reflected in the quote rather than an arbitrary discount.

Diagnosis first, always

Nothing is quoted from a hunch. Your Business Score gathers the , the findings say what is actually holding enquiries back, and only then does a transformation get recommended — with the scope shaped by what was found. If the honest answer is that you don't need one, that is the answer you get.

01

Diagnose

The free Business Score runs all six checks and produces evidence, not opinions.

02

Scope

The transformation is scoped against what the evidence shows, and priced on the work involved.

03

Re-check

Once the work is done, the same checks run again so the change is measurable.

Before and after

Illustrative mock-ups

These are mocked-up examples built to show the kind of change each transformation makes. They are not real customers, and nothing here is presented as a result you are promised.

Presence
Electrician
Mock-up

A homepage that never said what he actually did

The problem

Five services buried in one page of text, a phone number saved as an image, and no mention of NICEIC registration anywhere a search engine or assistant could read it.

What was done

  • Rebuilt the homepage around the four jobs he wanted more of
  • Gave EV chargers and EICRs their own pages
  • Put registration, insurance and coverage into readable text
  • Made the phone number tappable on every screen

What changed

The site now answers the four questions customers were ringing to ask, and the EV work has a page of its own.

Before

After

CALL NOW
NICEICInsuredCovering 12 towns
Presence
Landscaper
Mock-up

A Google profile that had not moved in a year

The problem

No service list, eleven photos all from one job in 2024, hours wrong for winter and no posts since the profile was created.

What was done

  • Completed categories, services and coverage areas
  • Selected and captioned thirty recent project photos
  • Corrected seasonal hours and attributes
  • Prepared a rolling set of project posts

What changed

The profile now shows finished gardens across four seasons instead of one patio from two summers ago.

Before

★★★★★9 reviews · no replies

No services listed · hours unset · no posts

After

★★★★★48 reviews · replied to

Services listed · hours correct · posting monthly

Brand
Plumber
Mock-up

Three different logos across one business

The problem

One logo on the van, another on the website, a third on invoices, and no consistent colour anywhere. Customers were not sure the same business had turned up.

What was done

  • Built one logo system with proper variants
  • Set colour, typography and tone
  • Produced invoice, quote and social templates
  • Delivered guidelines the team can actually follow

What changed

The van, the paperwork and the website are now recognisably the same business.

Before

Three different logos in use

Headline in a fourth font

After

One mark, three approved variants

Headline type — one family

Brand
Roofer
Mock-up

Vehicle livery that nobody could read at 30mph

The problem

Thin script lettering, a busy background photo and a phone number in a size that only worked when parked.

What was done

  • Redesigned the livery around one readable mark
  • Set a single contact hierarchy
  • Applied the same system to workwear and site boards
  • Provided print-ready artwork

What changed

The van now works as advertising instead of decoration, and the site boards match it.

Before

sample roofing & building services ltd

01234 567 890

Unreadable in traffic, four competing elements

After

SAMPLE ROOFING

01234 567 890

Readable at 30mph, one contact hierarchy

Presence
Bathroom Installer
Mock-up

Great work, invisible proof

The problem

Forty finished bathrooms on a phone, none on the website, and twenty-eight reviews that only existed on Google.

What was done

  • Built a gallery grouped by scope and budget
  • Brought reviews onto the site with dates
  • Added a plain 'what's included' section
  • Set out realistic timescales

What changed

Enquiries now arrive already knowing the scope, which cut the quoting back and forth.

Before

After

CALL NOW
NICEICInsuredCovering 12 towns
Brand
Kitchen Fitter
Mock-up

A business that looked cheaper than its work

The problem

High-end kitchen installs presented with clip-art styling, four fonts and photos in five different colour treatments.

What was done

  • Created a restrained identity that matched the work
  • Set one photography treatment
  • Rebuilt social templates around finished kitchens
  • Delivered a simple asset library

What changed

The presentation now matches the standard of the installs, and quotes stopped being compared to budget fitters.

Before

Three different logos in use

Headline in a fourth font

After

One mark, three approved variants

Headline type — one family

Where the prices start

Price the work, not the customer. These are starting points for the approved base scope — genuine complexity moves them, and you see the scope before you commit.

Presence

from £995

A digital-presence transformation. Your website, Google presence and enquiry routes rebuilt around what customers actually need to see.

Brand

from £795

A structured identity transformation. What your business looks like, sounds like and feels like, made consistent everywhere.

Only need one thing fixed?

You don't have to buy a whole transformation. Pick the single outcomes you actually want and build your own, from £249.

Build your transformation See all pricing

Start with the diagnosis

Before you spend anything, see what the evidence says. The Business Score is free and tells you whether a transformation is even the right answer.

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