EMBR for roofers
Repairs, re-roofs, flat roofs and leadwork. EMBR knows how that work gets won.
Roofing splits in two. Someone with a leak in November wants you on the phone in the next ten minutes. Someone planning a re-roof wants proof you are not going to disappear with a deposit. Your online presence has to answer both at once.
What your customers check before they call you
These are the things people decide on when they're choosing between you and the next name on the list. EMBR checks each one and tells you which are missing.
Can I reach you now?
Emergency roofing is won on a tappable phone number and a clear statement of your hours. Anything slower and they call the next name down.
Are you safe and insured?
Scaffolding, working-at-height practice, public liability and any guarantee period. Roofing customers have all heard a horror story.
Does the work last?
Guarantee length, materials used and a job from a few years ago that still looks right.
What roofers get judged on
EMBR looks for these in readable text, not just as a badge image — because a and an can't read a picture of your logo.
- Public liability insurance
- CompetentRoofer or NFRC membership
- Working at height training
- Workmanship guarantee
How the work is presented
Same job, same standard of work, two completely different results. This is the part most roofers lose enquiries on without ever knowing.
Roof photos
Loses the job
Ground-level shots where nothing about the roof is actually visible.
Wins the job
Drone or ladder-level before and after of the same pitch, so the repair is obvious.
Emergency positioning
Loses the job
A contact form only, with no hours and no phone number above the fold.
Wins the job
Phone number, hours and a plain line about how fast you respond to leaks, on every page.
What a month of Embr looks like for a roofer
Embr keeps watching all six areas through the month. When something moves that actually matters to your trade, it tells you and prepares the next step for your approval. Nothing is published without you.
Opportunity
Storm warnings issued for your coverage area and emergency roof searches spiked overnight.
Embr prepared
Embr prepared a storm-damage post and a temporary homepage banner making your emergency number impossible to miss.
Opportunity
AI assistants asked for a local roofer describe your coverage area wrongly, because it only appears inside an image.
Embr prepared
Embr drafted a readable coverage list to sit in the page text.
Embr is £49.99/month and covers all six areas. See what the six agents watch or look at pricing.
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See how your roofer business looks to customers
Put your website in and Embr will check it against what people in your trade are actually looking for. Free, no card needed.
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