EMBR for builders
Extensions, renovations and structural work. EMBR knows how that work gets won.
Building work is the biggest thing most customers ever spend money on at home. They are not comparing prices first — they are looking for a builder who looks like they finish what they start.
What your customers check before they call you
These are the things people decide on when they're choosing between you and the next name on the list. EMBR checks each one and tells you which are missing.
Finished projects, start to finish
One tidy photo of a finished kitchen proves nothing. Customers want the same job shown from strip-out to handover.
Proof you are insured and covered
Public liability, warranty and any scheme membership stated in words, not hidden in a logo strip at the bottom.
How you handle money and delays
Staged payments, written quotes and what happens if something is found behind a wall. Silence here loses the job.
What builders get judged on
EMBR looks for these in readable text, not just as a badge image — because a and an can't read a picture of your logo.
- Public liability insurance
- FMB or similar membership
- Structural warranty provider
- Building control sign-off
How the work is presented
Same job, same standard of work, two completely different results. This is the part most builders lose enquiries on without ever knowing.
Project photos
Loses the job
Six phone photos of the same half-finished wall, taken in poor light, with a skip in shot.
Wins the job
A short before, during and after set per project, captioned with the town and the work done.
Van and site presentation
Loses the job
Unbranded van, no signage on site, nothing linking the crew to the business online.
Wins the job
Same logo, same colours on van, boards and workwear as on the website — customers recognise you twice.
What a month of Embr looks like for a builder
Embr keeps watching all six areas through the month. When something moves that actually matters to your trade, it tells you and prepares the next step for your approval. Nothing is published without you.
Opportunity
Searches for single-storey rear extensions in your area rose for the third week running.
Embr prepared
Embr drafted a project post using your most recent extension photos, plus a matching service page section.
Opportunity
Your last three reviews all mention how tidy the site was kept, and that word appears nowhere on your website.
Embr prepared
Embr prepared a homepage trust line and a review reply that names it directly.
Embr is £49.99/month and covers all six areas. See what the six agents watch or look at pricing.
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