EMBR for driveway and paving contractors
Driveways, patios and resin surfacing. EMBR knows how that work gets won.
Driveways are a doorstep-scam trade, which means honest contractors have to work twice as hard to look legitimate online. Everything you publish is being read as proof you are not a cowboy.
What your customers check before they call you
These are the things people decide on when they're choosing between you and the next name on the list. EMBR checks each one and tells you which are missing.
Are you a real business?
Company number, address, insurance and reviews with dates. This trade needs them more than any other.
Drainage compliance
Permeable surfacing and planning rules, explained simply.
Guarantee
How long, and what would actually be covered.
What driveway and paving contractors get judged on
EMBR looks for these in readable text, not just as a badge image — because a and an can't read a picture of your logo.
- Public liability insurance
- Marshalls or Brett registered installer
- Waste carrier licence
- Company registration shown
How the work is presented
Same job, same standard of work, two completely different results. This is the part most driveway and paving contractors lose enquiries on without ever knowing.
Driveway photos
Loses the job
Photos of driveways that are clearly not local, reused from suppliers.
Wins the job
Local homes, before and after, with the same house recognisable in both.
Process shots
Loses the job
Only finished results.
Wins the job
Excavation, sub-base and edging shown — proof the groundwork was done right.
What a month of Embr looks like for a driveway & paving contractor
Embr keeps watching all six areas through the month. When something moves that actually matters to your trade, it tells you and prepares the next step for your approval. Nothing is published without you.
Opportunity
Resin driveway searches now outpace block paving locally.
Embr prepared
Embr drafted a resin service page section and a post from your recent job.
Opportunity
Your reviews are strong but not visible on your website.
Embr prepared
Embr prepared a review section pulling your most recent verified reviews.
Embr is £49.99/month and covers all six areas. See what the six agents watch or look at pricing.
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See how your driveway & paving contractor business looks to customers
Put your website in and Embr will check it against what people in your trade are actually looking for. Free, no card needed.
Free to look around · No card needed