EMBR for window and door installers
Windows, doors, bi-folds and conservatories. EMBR knows how that work gets won.
Windows and doors are a security and comfort purchase. Customers are comparing guarantees and looking for signs you will still be trading when something needs adjusting in three years.
What your customers check before they call you
These are the things people decide on when they're choosing between you and the next name on the list. EMBR checks each one and tells you which are missing.
Guarantee and insurance backing
FENSA or Certass registration and what the guarantee actually covers.
Security ratings
Locks, glazing and standards, explained without jargon.
Lead times
How long from order to fit, honestly stated.
What window and door installers get judged on
EMBR looks for these in readable text, not just as a badge image — because a and an can't read a picture of your logo.
- FENSA or Certass registration
- Insurance-backed guarantee
- Public liability insurance
How the work is presented
Same job, same standard of work, two completely different results. This is the part most window and door installers lose enquiries on without ever knowing.
Property photos
Loses the job
Manufacturer stock imagery of houses in another country.
Wins the job
Local homes, before and after the same elevation.
Detail
Loses the job
No close-ups of frames or handles.
Wins the job
Hardware and frame finish shown clearly.
What a month of Embr looks like for a window & door installer
Embr keeps watching all six areas through the month. When something moves that actually matters to your trade, it tells you and prepares the next step for your approval. Nothing is published without you.
Opportunity
Bi-fold door searches rise locally each spring; the increase has started.
Embr prepared
Embr drafted a bi-fold page section and a post from your recent install.
Opportunity
Your FENSA registration is not stated in readable text.
Embr prepared
Embr prepared a guarantees section stating it plainly.
Embr is £49.99/month and covers all six areas. See what the six agents watch or look at pricing.
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See how your window & door installer business looks to customers
Put your website in and Embr will check it against what people in your trade are actually looking for. Free, no card needed.
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