Agent · AI Search
When someone asks ChatGPT for a local trade, does your name come up — and is it right?
Whether AI systems can understand, trust and recommend your business.
Any word with a dotted underline is a bit of tech language. Hover it, or tap it on your phone, and it will explain itself in plain English. No jargon is used here without one.
What it looks at
Do assistants know you exist?
Embr asks the same questions a customer would and records whether you are mentioned at all.
Do they describe you correctly?
Wrong coverage area, wrong services, wrong hours. Usually because those details only exist inside an image.
Can they see your proof?
Registrations, insurance and reviews need to be in readable text for an assistant to repeat them.
Example panel
AI visibility
- Mentioned when asked2 of 12 answers
- Services described correctlyPartly
- Coverage area correctNo
- Accreditations readableNo
An example, start to finish
What Embr found
Assistants asked for a local electrician describe your coverage area incorrectly, because it is only stated inside an image on your site.
The behind it
The same question asked repeatedly across assistants over four weeks, with the answers kept on file.
What Embr prepared
Embr drafted a readable coverage list to sit in the page text where machines can read it.
What it means for your business
- Being included when customers ask an assistant instead of a search box
- Your trade, patch and credentials described the way you would describe them
- Problems caught while this is still new, not after everyone has fixed theirs
AI answers vary. Embr watches patterns over repeated checks rather than pretending there is a fixed ranking.
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