EMBR for painters and decorators
Interior, exterior and specialist finishes. EMBR knows how that work gets won.
Decorating is bought on trust and tidiness. People are letting you into the house for a week, and the photos they scroll are as much about the state of the room as the colour on the wall.
What your customers check before they call you
These are the things people decide on when they're choosing between you and the next name on the list. EMBR checks each one and tells you which are missing.
Preparation
Filling, sanding and masking is where the money goes. Customers need to know you do it.
Tidiness and timing
How long a room takes and how the house is left each evening.
Colour help
Whether you advise on colour or work strictly to their choice.
What painters and decorators get judged on
EMBR looks for these in readable text, not just as a badge image — because a and an can't read a picture of your logo.
- Public liability insurance
- Dulux Select / Johnstone's accreditation
- NVQ painting and decorating
How the work is presented
Same job, same standard of work, two completely different results. This is the part most painters and decorators lose enquiries on without ever knowing.
Room photography
Loses the job
Photos with dust sheets and ladders still in shot.
Wins the job
Finished, styled rooms in daylight, one before shot for contrast.
Exterior work
Loses the job
One distant shot of a whole house.
Wins the job
Before and after of the same elevation, plus a woodwork detail.
What a month of Embr looks like for a painter & decorator
Embr keeps watching all six areas through the month. When something moves that actually matters to your trade, it tells you and prepares the next step for your approval. Nothing is published without you.
Opportunity
Exterior painting demand climbs in your area from March; searches started rising last week.
Embr prepared
Embr prepared an exterior repaint post and a seasonal availability line for your profile.
Opportunity
Your quote response time is not stated anywhere.
Embr prepared
Embr drafted a simple 'quotes within 48 hours' line for the enquiry section.
Embr is £49.99/month and covers all six areas. See what the six agents watch or look at pricing.
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See how your painter & decorator business looks to customers
Put your website in and Embr will check it against what people in your trade are actually looking for. Free, no card needed.
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